Unjha, located in the Mehsana district of Northern Gujarat, is the undisputed focal point of India's seed spice trade. The APMC Unjha market yard is India's largest commercial arrival and price-discovery center for cumin seeds.
The fertile agricultural tracts of Northern Gujarat, Saurashtra, and neighboring Western Rajasthan channel their harvest directly into Unjha. The arid climate, alluvial soils, and low winter humidity produce cumin seeds with high volatile essential oil (2.5% to 4.5% cuminaldehyde) and sharp aromatic pungency.
Operating directly from Unjha enables JM Masala to maintain continuous, daily physical presence in the market yard, securing early fresh-crop arrivals, supervising mechanical cleaning, and overseeing export container loading.